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Herbanol at Iran Cosmetica

January 5, 2024

Herbanol at Iran Cosmetica

The 5th Iran Cosmetica, held at Tehran’s Olympic Hotel, brought together companies from across the cosmetics, hygiene, and detergent industries. Representing Herbanol, the research and development subsidiary of Binalood Golden Oil Company, we met more than 70 exhibitors and spoke with attendees among the roughly 12,000 people who passed through the event. It was a useful vantage point on where the cosmetics sector is heading and how our work fits into it.

What We Focused On

Two themes drew most of our attention: the move toward more eco-friendly products, and newer methods for extracting natural ingredients. Both sit close to Herbanol’s purpose. Natural antioxidants depend on extraction processes that preserve the active compounds, and formulators are increasingly looking for plant-based ingredients that perform well without synthetic additives. The talks and conversations broadened our understanding of these trends and opened early discussions about future partnerships, all of which feed back into our R&D.

Our Natural Antioxidants

At Iran Cosmetica we introduced Herbanol’s natural antioxidants for edible oils and cosmetics, which are currently in development. Drawn from plant sources, they are designed to neutralize the free radicals that turn oils rancid and contribute to visible skin aging, offering an alternative to synthetic stabilizers. As part of the Binalood group, our work centers on selecting effective plant-based actives and confirming their stability and performance under responsible, well-documented practices. You can read more on our products page.

Connections in the Beauty Industry

Beyond presenting our own work, the event was a chance to build relationships with others working toward more sustainable practices. We had detailed conversations about the industry’s environmental responsibilities, from ingredient sourcing and safety to reducing waste, and shared how Herbanol approaches these questions: lowering environmental impact, ensuring product safety, and operating to clear ethical standards. These are not side concerns for us; they shape which ingredients and processes we choose to pursue.

Collaboration and Engagement

The event also created openings for collaboration with partners who share our focus on community and responsible business. Several discussions returned to the role of natural antioxidants in cosmetics, and in particular their part in countering oxidative stress, which is a central theme of our research. Exchanges like these help us test our thinking against the wider market and see where our ingredients could add the most value.

A row of vibrant, colorful advertising banners displayed on a fence along a tree-lined street, promoting various brands with messages of progress and unity.

Farvah Fereidounfar in a grey coat and scarf standing in front of a large purple promotional banner outside the Olympic Hotel, featuring cosmetic product advertisements.

Entrance to Iran Cosmetica exhibition hall named ‘HALL A’ with people entering and exiting, flanked by promotional banners, under a clear blue sky.

Farvah Fereidounfar posing in front of a red exhibition stand with the slogan ‘BRING INNER BEAUTY OUT’, showcasing beauty products, with attendees and staff in the background.

Busy Iran Cosmetica exhibition hall with a red carpet, various booths with brand logos, and visitors engaging with the exhibits, under bright ceiling lights.

Iran Cosmetica indoor exhibition space with a long red carpet leading past various colorful cosmetic and pharmaceutical booths, busy with visitors and staff. “Formoulchi” and “فرمولچی”.

A modern and spacious exhibition booth with white and lilac branding for ‘Baby First’ and ‘PRIME’, showcasing beauty and healthcare products with attendees browsing.

Farvah Fereidounfar in front of the ‘Dr. Akhavi Laboratory’ exhibition stand, which features white branding on a red background and a promotional video screen above.

A well-lit exhibition booth with the ‘RADINA’ brand prominently displayed above a wooden shelf showcasing a variety of beauty and skincare products, with visitors engaging with the products.

A booth at an exhibition displaying blue and white cosmetic products on white shelves, with visitors and staff in attendance, under overhead lighting.

Farvah Fereidounfar in a gray coat stands next to oversized models of pharmaceutical vials labeled ‘Dyston’, in front of a booth with lush green vertical garden backdrop at an exhibition.

Close-up view of an electronic display screen showing a list of chemical ingredients in both English and Persian, with a reflection of the exhibition hall lights.

Industrial bio-processing stainless steel equipment with various pipes and valves, displayed next to a poster reading ‘AROKO - YOUR BIOPROCESS PARTNER’ at a trade show.

A second view of the AROKO ‘Your Bioprocess Partner’ stand, showing stainless steel bio-processing equipment with pipes and valves at the trade show.

An exhibition display with detailed informational cards about exfoliating and anti-pollution serums, alongside small sample bottles arranged on a glass table.

Informational displays of skincare products including Facial Moisturizing Lotion with SPF 50+ and Moisturizing and Pore Reducing Serum with sample bottles in the foreground.

Farvah Fereidounfar in a gray coat and scarf stands behind a display of cosmetic products with information panels explaining the benefits of each skincare item.

Close-up view of an information panel detailing a Moisturizing and Pore Reducing Serum, along with two sample bottles of the product displayed in front.

An angled close-up of a Moisturizing and Pore Reducing Serum information panel with sample bottles, highlighting the text and product against a blurred background.

Artistic display of skincare bottles on wooden shelves against a lavender wall, accompanied by a glass chemistry flask and surrounded by lush greenery.

We left Iran Cosmetica with a stronger network and a clearer sense of where natural antioxidants fit in the cosmetics market. Those connections support our commitment to sustainability and social responsibility as we continue to develop our products.